Zirei Israel specializes in the development, production,
and marketing of cotton varieties in Israel.
In addition, Zirei Israel operates a plant for cotton
ginning (separating cotton fibers from the seeds), and
is also engaged in the commercial growth of 420 acres
of long fiber cotton (pima).
Zirei Israel was established
as an agricultural start-up company at the beginning
of 1999 by Ido Tal, a member of Kibbutz Shefayim. At
its inception, the company acquired the cottonseed cultivation
and production of Kibbutz Neve Eitan in the Beit Shean
Valley, and has since expanded its areas of operation
and greatly increased the scope of its activities in
Zirei Israel is the leading company
in Israel for the cultivation and development of cotton
Its market share fluctuates between 70-80% of the entire
cottonseed market in Israel, from Dan in the north to
Mishmar Hanegev in the south. As a comparison, prior
to the acquisition of Kibbutz Neve Eitan’s cotton
operations the company’s market share was only
The company’s long-fiber
cotton varieties belong to the group of the finest quality
cotton in the world.
The varieties in this group, which constitutes 3% of
the world’s entire cotton market, are characterized,
amongst other attributes, by shine, smoothness, a delicate
silky feel and high durability, and are used for producing
satin and similar luxurious fabrics.
Zirei Israel’s growth
is the result of extensive investment in two main areas:
groundbreaking R&D and active marketing. In the
field of R&D, Zirei Israel develops the finest and
strongest varieties with improved resistance to leaf
diseases and various damaging environmental conditions.
The result of using such varieties is significantly
increased yields and economic returns for growers. Zirei
Israel’s innovative thinking can be seen in marketing
too, where it has implemented a highly efficient system
of communication with farmers. This system includes
the supply of periodic data sheets that survey activities
in the global cotton market, the organization of professional
seminars, the use of advanced communication technology
Zirei Israel’s credo
emphasizes innovation and originality.
This is the root of the company’s consistent development
in the cotton market in Israel.